DeDapper Media :: Video is not an option, it's a necessity.
DeDapper Media, take one, mark it.
Video is not an option, it's a necessity. A website without prominent video content is a waste of time, resources, and maybe most importantly, a waste of an opportunity. And it's not just me saying this.
Big companies like Forrester, Double Click, comScore and Nielsen all tell the same story: they show that video is the single most important element you can add to your website. Why?
People spend at least 45 percent more time on websites with video content. People buy products twice as often when there's a video on the site. And a website with video is 50 times more likely to be on the first page of a Google search.
A recent report demonstrates that ads with using rich media with video are much more effective at every relevant metric including brand awareness, brand favorability and purchase intent.
Hey, you getting all this?
Two types of videos do especially well at keeping users engaged on your site. How to videos are incredibly sticky because they tell a story with a beginning, middle and an end. Viewers will stick around to find out how it all works out. And explanation videos are really effective when the story is compelling. Videos that convey the story of a business or how a product is developed are your best opportunity to explain complex ideas and to create a positive image of your business.
But maybe the most important thing is, web videos don't need to be expensive. On the web story-telling matters way more than special effects. Let me give you an example. This is a great technique. Have a series of web videos – webisodes – that you roll out on your website every day, every week or every month which causes people to come back and check in. But shoot them all at the same time. The cost savings are huge and its amazing how much traffic you can drive to your website.
One last thing, and this is true about television, the web or mobile – everybody loves kids and animals.
Orange, come! High ten! Good high ten! Bang bang! Bang bang! Kinda slow on this. Good boy. Sit. Speak. Good speak! Now tell them to call DeDapper Media. OK tell them to email. We're still working on that one.